Customer Data Platform
Turning identity and behavioral data into revenue
Know your audience: deliver personalized experiences in real-time.
Segment audiences by interest, demographics, geographic, history and more.
Unified dashboards and report campaign performance and engagement insights.
Integrate all data sources in one consolidated ecosystem.
Activate audiences across all touchpoints in real-time
ONEcount's customer data platform (CDP) couples DMP capabilities. Track unique visitor interactions across all channels, convert anonymous visitors to known, identified users. Three years of user history is appended to their new "known" status—retroactively growing your audience. No other system can do that. Connect all marketing data and create behavior-rich user segments. Sync custom segments and improve campaign precision.
The ONEcount Difference
• Unified dashboard reporting • Single sign-on, social log-in, identity resolution • Resource manager, gating and paymeters • Instant targeting —no waiting periods • Segmentation and persona engine with custom actions • IVT Mitigator —serve paid ads to real people • Drag-and-drop form builder
Medical, consumer & B2B publishers
Frontline Medical Communications
Creative Age Publications
Smart Briefs, trends and best practices
Publishers and advertisers rarely have a picture-perfect view of audience segments. American Medical Communications (AMC), a full-service agency focused on serving medical associations and publishers, selected ONEcount’s Customer Data Platform (CDP) to enhance insights on audience segments by tracking visitors’ behavior across all channels. The platform further enhances audience intelligence by adding a user’s identity[…]
Last week ONEcount, the audience activation platform, announced the addition of a Content Recommendation Engine as an added feature in the latest release. The Content Recommendation Engine uses Artificial Intelligence, or A.I., to identify and categorize content by topics. This new feature helps media companies increase audience engagement, website pageviews and average time on-site. for[…]
ONEcount and ESP Computer Services, Inc. (ESP) announced this week a strategic integration that will amplify the powerful services they provide to mutual customers. ESP fulfillment customers will have real-time access to the host of capabilities that ONEcount’s platform includes to optimize user experience across multiple marketing channels. ESP joined ONEcount’s Value-Added Implementation Partner (VIP)[…]
Over the past 6 years the number of marketing technology solutions has rapidly increased every year from a measly 500 solutions to nearly 6,000 solutions today. Each of these solutions are used by websites for a variety of purposes including: ad network capabilities, e-mail marketing, customer service apps, data & analytics and social media marketing.[…]
Facebook’s prominent presence in national news during Q1 of 2018 has involved stories about changes impacting publishers and media companies in multiple ways, both good and bad. ONEcount recapped the effects of the changes the social media network made and reviewed what this all means for digital publishers. January 2018: For the past few years[…]
In the past year publishers, marketers and database managers increasingly realized the true significance of the European Union’s General Data Protection Regulation (GDPR) enforcement. Last week during a Senate Hearing in Washington, DC Senator Maria Cantwell (D-WA) brought the greater public’s attention to GDPR. Facebook’s CEO Mark Zuckerburg was asked if he thought European regulations[…]
There is more of a difference than just United States’ “opt-out” standard privacy laws compared to the European Union’s “opt-in” standard. ONEcount took a deeper look at each union’s privacy law standards. Check out some of the differences highlighted in the infographic below. Click here for more information about how ONEcount’s solution supports GDPR compliance.[…]
Beginning May 2018, the European Union’s (EU) General Data Protection Regulation (GDPR) will gain regulatory power. This law includes US-based businesses, specifically multinational companies, who will be subject to the regulations if their databases contain any information on EU citizens residing in the EU. The simplest approach to comply would be to block all users[…]
During an Association of Medical Media (AMM) meeting in New York City last month, a panel-led discussion of media executives spoke on the increasing challenges media companies are facing to better serve advertisers and sponsors. Today’s media demands are tougher than ever. Advertisers continue to require high viewability numbers in the upward numbers of 80%-100%[…]
ONEcount, the Audience Activation Platform, announced that it has been selected by Trib Total Media, the largest source of news and information in Western Pennsylvania, to identify, enhance and monetize its online audiences. In the print space, Trib Total Media publishes 1 daily and 14 weekly newspapers with a distribution of over 159k subscribers. Online,[…]